Flour Mills strengthens cassava processing segment
… announces name change and new brand identity for Thai Farm
Flour Mills of Nigeria is strengthening its cassava processing business to improve efficiency and serve the consumers better.
Part of the arrangement is that its subsidiary Thai Farm International Limited, a leading producer of High-Quality Cassava Flour (HQCF) and major stakeholder in the industrial production of garri – Golden Penny Garri, is changing its corporate name to Premium Cassava Products Limited (PCPL), effective April 1, 2019.
The change, which is part of a larger group-wide restructuring programme by the management of FMN for its businesses in agriculture sector, is intended to improve not just the efficiency of its various businesses in that sector but greatly increases the synergy within the group while creating more value accretion opportunities.
Speaking on the change of identity, Nassib Raffoul, chief operating officer of the agro-allied division, said the change was borne from the overall mandate to adopt a common identity across the agro-allied businesses under the division.
“Other than the change of identity, our existing policies on products, customer relations, quality commitment, management and directions shall remain as it is. Our customers, consumers and other stakeholders will continue to get the best of services that they have become accustomed to while partnering Thai Farm,” Raffoul said.
“With the new brand identity, Premium Cassava Products Limited is now truly revitalised to deliver on its core focus of producing quality products to its customers. Admittedly, the ‘Farm’ in the old name was a little confusing to some of our first-time customers. However, it is important to now clarify that the company is primarily a processor and famed producers of High-Quality Cassava Flour and the popular Golden Penny Garri,” he explained.
The new brand identity includes a top-to-bottom redesign of the company’s logo, graphics, communications and correspondence. PCPL’s new brand assets include a fresh, simplified, logo that features the new name in light grey and in green, the new three-leaf insignia that has been adopted and incorporated in the logos of all the business units under the FMN agro-allied division, symbolising uniformity and consistency of purpose.
Premium Cassava Products Ltd, formerly referred to as Thai Farm International Ltd, was founded in 2006 by Asian and Nigerian shareholders and was later acquired by FMN in 2012. Premium Cassava Products Ltd. is as at today, one of Nigeria’s largest processors of locally grown cassava tubers and is known for consistently producing high-quality cassava flour (HQCF) and the popular Golden Penny Garri.
FMN was incorporated in September 1960 and quoted on the Nigerian Stock Exchange since 1978.